Case study video for a multimedia campaign we created for Schick Hydro Razors. I was instrumental in developing the core strategy and creative platform. and we worked closely with Second City to create the video content. I wrote all the copy for the micro-site, as well as all the quiz content. I wrote the case study video too!
A project I headed up for Moosehead. We were asked to liven up their activation at the 2017 Toronto Festival of Beer, so we turned the entire tented area into a walk through brewery history.
A fun in-store program we created for Novartis/GSK cough and cold products. We developed the initial strategy to encourage “stock up” behaviour during the cough and cold season (instead of immediate need), then brought it to life with our adorable germy guys (which I also illustrated)
For year 2 of Chunky’s Movember sponsorship our client wanted to build upon their Feed Your Mo positioning and talk about the Canadian ingredients in their soups. Mo’d in Canada was the result.
In store displays featured “select-a-can” caddies encouraging guys to load up on the Chunky while shopping
Part of a multi-year program to establish Voltaren as the go-to pain relief for amateur runners and athletes.
Just a small part of a Canadian Re-launch of Green Giant Frozen products.
A series of in-store display programs I headed up for various clients. Traditionally in store creative is very bland and straightforward, leveraging package designs, and the odd lifestyle stock image. I took an “insight first” approach and guided my creative teams to focus on a shopper need state, then build out from there. I then encouraged them to look at what the other brands were doing, then do the opposite.