Scott is currently Creative Director at 6Degrees in Toronto. But, he began his career in Calgary in 1997 as an Art Director at Parallel (now Trigger) and MacLaren McCann Calgary. He did ads for everything from oil and gas to herbicide and pizza (it was Calgary after all) and was selected by Marketing Magazine as ‘One to Watch.’ After 6 years and over 20 Anvil awards, he moved to Bos in Montreal. For 5 years he worked on a wide range of clients including Fido, Videotron, National Bank, The Weather Network, Concours Crea and Loto Quebec. Along the way he developed a deep appreciation for bagels and smoked meat, and managed to learn to speak some French. Red wine helped. He also won numerous awards, including several Crea Grand Prix, a bunch of Applied Arts Awards, a smattering of Marketing Awards, a New York Festival Finalist and a Cannes Shortlist. Eventually the lure of endless traffic jams and non-winning hockey teams was too much, and Scott made the move to Toronto. In 2008 he arrived at zig/CP+B Toronto as a Senior Art Director. For the next 3 years he did a ton of stuff for Molson Canadian, Geek Squad, Ikea and many other clients. Notably, Scott created the incredibly successful launch campaign of Molson Canadian 67, for which he won Cassie gold and silver two years running. Since 2012 Scott has lead creative development at 6 Degrees, introducing strategic insight based creative thinking to the tactical world of shopper marketing. He leads a creative team on top tier national clients such as Tim Hortons, Coca-Cola and Royale Paper Products, and has helped grow shopper marketing beyond the shelf, to include digital and XM approaches. He has also been instrumental on developing internal education and mentoring initiatives, focusing on presentation skills, brainstorming approaches and creative process, as well as leading numerous successful NBD pitches.
Along with extensive experience in tv, print and radio (he’s won awards for his copywriting too) Scott is a published Illustrator with encyclopedic knowledge of Photoshop and Illustrator. He is blissfully ignorant of Excel.
Scott is a car savant. Give him a headlight or taillight of any car and he can probably tell you what car it is, what year it is, what the reviews of that car are, who the company wants to sell it to and who it is actually sold to. Go on. Try him. Same thing for starships.
During university, Scott was horrifyingly entrusted to pilot a 40 foot bus through rush hour traffic as a summer student bus driver for Oakville Transit. The drivers of Halton region are grateful that he now works in advertising.
2012 – Present: 6 Degrees - Creative Director
2011 – 2012: Rain43. Associate Creative Director
2008 – 2011: CP+B Canada (formerly zig). Senior Art Director
2003-2008: Bos. Montreal. Senior Art Director
2002-2003: Maclaren McCann Calgary. Art Director
1997-2002: Parallel Communications, Calgary. Art Director
1991-1995: University of Toronto. Hon B.A. Art and Art History. English Minor.
1995-1997: Sheridan College. Illustration.
Stuff I’ve worked on:
Mikes Beverage Company
Wakefield Canada (Castrol)
Molson Canadian 67
Best Buy/Geek Squad
GM Goodwrench Service
Alberta GM Dealers Assoc.
The Weather Network
…and many more.
Partner – Creative Director, Rethink Toronto
Senior Copywriter, Cossette Toronto
Partner, Open Toronto
Executive Creative Director, DentsuBos Montreal.
SVP General Manager, Maclaren McCann Calgary
Recommendations For Scott
“Scott and I were partners for a too-short ten months. In that time, I feel we produced some great, business-building work, despite the odds. It couldn’t have happened without several things falling into place. Firstly, we became fast friends (always good) because we shared a lot of the same values and opinions – especially about advertising. Secondly, we both did stints in smaller ad markets, which meant we could produce more with fewer resources; which came in handy at a smaller agency. Thirdly, he’s extraordinarily skilled and knowledgeable which means his work has extraordinary polish. Lastly, he works hard to make it all happen. I sincerely wish we could’ve worked together longer. Perhaps one day, we will.”
Dave Delibato, Associate Creative Director, Rain 43
“Simply put, Scott was one of the best art directors I have ever had the privilege of working with. As one half of a creative dream team, Scott always stayed true to the brand and produced beautiful, relevant work. Our team also benefited greatly from Scott being a car enthusiast – it came in handy while working on a restoration project for a giant oil company. As one of my most important team members, his attention to detail, “right for the client” attitude was perfectly blended with his odd sense of humour and workplace antics. It was a pleasure, one I hope to repeat again in the future.” July 25, 2012
Adam Ball, Account Executive – Rain43
“Scott was my Art Director for three years while I was at zig/CP+B. We worked together on IKEA, Molson Canadian, Molson Canadian 67, Scotts Canada, and CMT Network among other accounts. I consider myself very fortunate to have worked with Scott. He’s an exceptional art director, designer, conceptual thinker, and a better radio writer than I am. he’s also a great guy, very funny, easy going, great with Clients, and I would work with him again in a heartbeat.” July 27, 2012
Peter Gardiner, Writer, Crispin Porter + Bogusky
“I recommend Scott without hesitation.
His talent and strategic thinking are a definite asset.
I regret that Scott had to move back to Toronto.
We all miss him here in Montreal.
Roger Gariépy, Chef de la création, DentsuBos
“Scott is an exceptional creative thinker. His ideas are fresh and insightful. He brings energy, enthusiasm and an incredible sense of humor to every task.”
Larry Bannerman, Owner and President. Trigger, Calgary
“Scott would be a great addition to any company looking for a talented and dedicated creative guy.”
Ric Fedyna, SVP General Manager, MacLaren McCann Calgary