Scott Park

Art director/Illustrator Toronto, Canada

Tumblr: scottparkillustration.tumblr.com

Print store: http://society6.com/ScottParkIllustration/Star-Cars_Print

LinkedIn: http://ca.linkedin.com/pub/scott-park/36/16/ba3

Bio:
Scott began his career in Calgary in 1997 as an Art Director at Parallel (now Trigger) and MacLaren McCann Calgary. He did ads for everything from oil and gas to herbicide and pizza (it was Calgary after all) and was selected by Marketing Magazine as ‘One to Watch.’ After 6 years and over 20 Anvil awards, he moved to Bos in Montreal. For 5 years he worked on a wide range of clients including Fido, Videotron, National Bank, The Weather Network, Concours Crea and Loto Quebec. Along the way he developed a deep appreciation for bagels and smoked meat, and managed to learn to speak some French. Red wine helped. He also won numerous awards, including several Crea Grand Prix, a bunch of Applied Arts Awards, a smattering of Marketing Awards, a New York Festival Finalist and a Cannes Shortlist. Eventually the lure of endless traffic jams and non-winning hockey teams was too much, and Scott made the move to Toronto. In 2008 he arrived at zig/CP+B Toronto as a Senior Art Director. For the next 3 years he did a ton of stuff for Molson Canadian, Geek Squad, Ikea and many other clients. Notably, Scott created the incredibly successful launch campaign of Molson Canadian 67, for which he won Cassie gold and silver two years running. In October Scott moved from CP+B to Rain43 as Associate Creative Director, developing integrated campaigns for the likes of Castrol Canada, Speedy Auto service, and doing a whole lot of fancy web stuff.

Fun facts:
1) Along with extensive experience in tv, print and radio (he’s won awards for his copywriting too) Scott is a published Illustrator with encyclopedic knowledge of Photoshop and Illustrator. He is blissfully ignorant of Excel.
2) Scott is a car savant. Give him a headlight or taillight of any car and he can probably tell you what car it is, what year it is, what the reviews of that car are, who the company wants to sell it to and who it is actually sold to. Go on. Try him. Same thing for starships.
3) During university, Scott was horrifyingly entrusted to pilot a 40 foot bus through rush hour traffic as a summer student bus driver for Oakville Transit. The drivers of Halton region are grateful that he now works in advertising.

Resumé:

2011 - : Rain43. Associate Creative Director
2008 - 2011: CP+B Canada (formerly zig). Senior Art Director
2003-2008: Bos. Montreal. Senior Art Director
2002-2003: Maclaren McCann Calgary. Art Director
1997-2002: Parallel Communications, Calgary. Art Director

Education:

1991-1995: University of Toronto. Hon B.A. Art and Art History. English Minor.
1995-1997: Sheridan College. Illustration.

Stuff I've worked on:

Wakefield Canada (Castrol)
Molson Canadian
Molson Canadian 67
Best Buy/Geek Squad
Ikea
Fido Mobility
GM Goodwrench Service
Alberta GM Dealers Assoc.
Aventis Crop Science
Loto Quebec
Astral Media
Banque Nationale
The Weather Network
...and many more.

References:

Aaron Starkman
Partner - Creative Director, Rethink Toronto
416-583-2178
aaron@rethinkcanada.com

Peter Gardiner
Senior Copywriter, Cossette Toronto
416-566-3137
peter.gardiner@cossette.com

Martin Beauvais
Partner, Open Toronto
416-427-5131
martin@openacreativecompany.com

Roger Gariépy
Executive Creative Director, DentsuBos Montreal.
514-848-0010
roger@bos.ca

André Paradis
Creative Director
Montreal
sirmonsieur@gmail.com

Ric Fedyna
SVP General Manager, Maclaren McCann Calgary
403-269-6120
ric.fedyna@maclaren.com

Recommendations For Scott

“Scott and I were partners for a too-short ten months. In that time, I feel we produced some great, business-building work, despite the odds. It couldn’t have happened without several things falling into place. Firstly, we became fast friends (always good) because we shared a lot of the same values and opinions – especially about advertising. Secondly, we both did stints in smaller ad markets, which meant we could produce more with fewer resources; which came in handy at a smaller agency. Thirdly, he’s extraordinarily skilled and knowledgeable which means his work has extraordinary polish. Lastly, he works hard to make it all happen. I sincerely wish we could’ve worked together longer. Perhaps one day, we will.”

Dave Delibato, Associate Creative Director, Rain 43

“Simply put, Scott was one of the best art directors I have ever had the privilege of working with. As one half of a creative dream team, Scott always stayed true to the brand and produced beautiful, relevant work. Our team also benefited greatly from Scott being a car enthusiast - it came in handy while working on a restoration project for a giant oil company. As one of my most important team members, his attention to detail, "right for the client" attitude was perfectly blended with his odd sense of humour and workplace antics. It was a pleasure, one I hope to repeat again in the future.” July 25, 2012

Adam Ball, Account Executive - Rain43

“Scott was my Art Director for three years while I was at zig/CP+B. We worked together on IKEA, Molson Canadian, Molson Canadian 67, Scotts Canada, and CMT Network among other accounts. I consider myself very fortunate to have worked with Scott. He's an exceptional art director, designer, conceptual thinker, and a better radio writer than I am. he's also a great guy, very funny, easy going, great with Clients, and I would work with him again in a heartbeat.” July 27, 2012

Peter Gardiner, Writer, Crispin Porter + Bogusky

“I recommend Scott without hesitation.
His talent and strategic thinking are a definite asset.
I regret that Scott had to move back to Toronto.
We all miss him here in Montreal.

Roger Gariépy, Chef de la création, DentsuBos

“Scott is an exceptional creative thinker. His ideas are fresh and insightful. He brings energy, enthusiasm and an incredible sense of humor to every task.”

Larry Bannerman, Owner and President. Trigger, Calgary

“Scott would be a great addition to any company looking for a talented and dedicated creative guy.”

Ric Fedyna, SVP General Manager, MacLaren McCann Calgary